Ki Ho Kim ¹, YenYoo You ², Seok Kee Lee ³

Affiliations
1 Department of Knowledge Service and Consulting, Hansung University, KR
2 Division of Knowledge Service and Consulting, Hansung University, KR
3 Department of Computer Engineering, Hansung University, KR

Abstract

Background/Objectives: The purpose of this study is to clarify why strategic cooperation model is needed in the electronic micro payment business. And it provides the ways to promote off-line electronic micro payment using transportation cards. Methods/Statistical Analysis: This paper used two-by-two games to compare with each pay-off matrix. Findings: This study was to investigate the reason using the game theory why both of the stakeholders do not obtain a satisfactory conclusion easily in bilateral trade and also proved in order for the deadlock to be resolved having a tripartite cooperation including new stakeholders could be suggested as a solution Application/Improvements: This study was significant in that it presented a model to promote electronic micro-payment market by applying game theory in the area of electronic micro-payment.

Keywords

Electronic Payment Method, Game Theory, Pay-Off Dominance, Strategic Cooperation Model, Transportation Card, Wireless Internet.

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